Let’s face it: Opening an online shop is intimidating. When I started, I was bombarded with jargon like keywords and SEO and I could never get a straight answer when it came to getting found in search for my chosen platform. In this article, I’m cracking the code to well-written product descriptions that educate, inspire, and convert your customers. [Read more…]
How to Prep Your Handmade Shop for Consignment
Have you ever walked into a hella cute gift shop and thought “I could totally see my product here”? Gift shop owners are constantly looking for new talent to line their shelves and attract their customers. Use these tips to better prepare yourself for your first (or next) consignment agreement. [Read more…]
6 Signs It Might Be Time To Raise Your Prices
When things are going right in your handmade business, it’s sunshine and strawberry Twizzlers every day. Blog posts write themselves, the supplies you need from the store are always on sale, and inspiration is flowing like a waterfall. But we all have those days (weeks, MONTHS?!!) when things just aren’t in step like they used to be. Something just feels… off. There are indicators in our businesses when things need to change, and revisiting your pricing strategy could be one of them.
Pricing Basics for Craft Businesses
When you’re first starting out in a crafty business, it seems like you need to be an expert from Day 1. Every topic is heavy and confusing: taxes, shipping, customer service, websites, social media. One of my biggest growing pains as a crafty business owner was pricing. What’s too high or too low? What do I need to consider when building a pricing strategy? Where do I even start? Here are the pricing basics I wish I’d have know when I first started TL Yarn Crafts. [Read more…]