Choosing a home for your handmade business is a tough decision. But if we’re going to put in the time to get our SEO, product descriptions, and photographs right, it’s important that we’re doing it on the right platform. But how do you choose? For this article, I’m comparing the Etsy marketplace to Shopify as a webstore and exploring which platform is best for your handmade biz. [Read more…]
How to Write Stellar Product Descriptions
Let’s face it: Opening an online shop is intimidating. When I started, I was bombarded with jargon like keywords and SEO and I could never get a straight answer when it came to getting found in search for my chosen platform. In this article, I’m cracking the code to well-written product descriptions that educate, inspire, and convert your customers. [Read more…]