Instagram profiles are like a second homepage for our handmade businesses. For many who stumble upon your feed, it is the first impression they have of your brand and the backbone to your social media presence. Using Instagram is crucial to the success of your marketing strategy. So, how can we use elements like our Instagram profile picture, name, and bio to turn casual scrollers into lifelong fans? I’ve got 5 Instagram profile tips to help you do just that. [Read more…]
How to Become a Full-Time Crochet Pattern Designer [IG LIVE Replay with Ashleigh of Sewrella]
We all dream about that day we can say Bye-Bye to our day jobs and Hello to being a full-time creative entrepreneur. I still remember when I made the leap to full-time crochet pattern designer. October 24th, 2016 is a close second to my wedding day as the best day ever. But the time leading up to that decision was filled with anxiety and second guessing. Can I really make a go at this? Do I have a big enough community to supplement my lost income? Making the transition from your day job to your day dream can be scary, but it can be done.
Sh*t Craft Market Customers Say [Instagram LIVE Replay]
I’ve got a pretty long list of things I learned from my first craft show in 2013. I learned that lime green baby blankets never have been and will never be in fashion, that high heels are generally a poor choice, and that people can be pretty awful. [Read more…]
How to Prepare for Your First Ever Craft Fair [Instagram LIVE Replay]
I remember those “first fair jitters” before setting up a booth for TL Yarn Crafts back in 2014. I had so many doubts about how much product to bring, how to set everything up, and whether I was even cut out for this. Fast forward 4 years, and I’ve got craft shows down to a science, using a tried-and-true timeline that I shared in my recent Instagram LIVE broadcast. [Read more…]
How to Balance Your Personal Life with Your Maker Life [IG LIVE Replay with Alex of @AlexCreates]
As a full time maker, one of the questions I get asked most often is how I balance my personal life with my creative life. I am a wife, a best friend, a daughter, a sister, and so many other things to people I love. Every one of those relationships is important to me, as well as the other passions and hobbies I have. So, how can I enjoy all of those things in life while still expressing myself through my handmade business?
Pricing Basics for Craft Businesses
When you’re first starting out in a crafty business, it seems like you need to be an expert from Day 1. Every topic is heavy and confusing: taxes, shipping, customer service, websites, social media. One of my biggest growing pains as a crafty business owner was pricing. What’s too high or too low? What do I need to consider when building a pricing strategy? Where do I even start? Here are the pricing basics I wish I’d have know when I first started TL Yarn Crafts. [Read more…]